In the beginning…
HF40 Health and Performance Nutrition was founded by, Certified Nutritionist, Mark Burrows. Mark’s early work was predominantly as a personal trainer to both athletes and the gym going public; through this work, the foundations of the HF40 ethos was developed. Athletes demand individualised nutrition support that directly takes them towards their specific goal – and this is where we differ from our competitors in the industry.
We apply a Performance Nutrition model not only to our sporting clients but to each and every one of our clients. We treat them as an important individual, we have never and will never give blanket advice or ‘cookie-cutter’ plans as many of our competitors do. We evaluate the whole spectrum of a client’s lifestyle in order to make recommendations that are not only based on a sound scientific basis but that also provide tangible results within the constraints of any individual’s time and willpower!
Here and now…
This ethos, along with Mark’s unquenchable desire, not to be right, but to have the right answers, has resulted in HF40 growing into a Leading Consultancy for Nutrition Advice. HF40 is now a consultancy for trusted nutrition advice in areas such as corporate wellness, fat loss and clinical issues closely related to nutrition such as diabetes, PCOS, high blood pressure, IBS, cholesterol issues and much more!
With the constant misinformation on TV, the internet, in newspapers and magazines, a distinctive core value of HF40 has become to challenge this misinformation and re-educate those who are willing to listen. HF40 will always be known as a company who will challenge un-scientific mainstream ideas, dogmas and corporate messages that can stop people achieving their goals, or worst of all, rob them of their health.
Our hopes and dreams…
It is our hope that HF40 grows into a well known free online resource that provides life giving information to those who need it. We hope that it not only becomes a rival to outdated nutrition and health guidelines but that it also a trusted source of information that undermines the media gurus and personalities who would sooner make money than give the correct information.